Due to the spread of the new coronavirus infection and the accompanying requests from the government and local governments to refrain from going out and the issuance of a state of emergency, opportunities to go out for eating out, entertainment, and travel have decreased significantly. Questionnaire on lifestyle and consumer behavior associated with the spread of coronavirus infection as a large-scale follow-up survey three times since the announcement of the state of emergency in order to understand the actual situation and impact. In addition to clarifying the actual conditions of changes in consumer awareness and behavior, we also looked at the prospects for future demand recovery and the direction of countermeasures.
⦁ Significant drop in consumption related to eating out, entertainment and travel, and the difference in recovery that varies from industry to industry
The spread of the new coronavirus has caused a sharp decline in consumption related to eating out, entertainment, and travel, and has a large impact on related industries, according to the Ministry of Internal Affairs and Communications’ Household Survey Report “conducted in May. Survey of about 10,000 consumers nationwide three times in late April, late May, and late June 2020. Then, we analyzed 8,024 people who answered all three times, clarified how the new coronavirus affected the food service, entertainment, and travel-related businesses, and thought about recovery measures.
If the number of people who have eaten out, entertained, or traveled more than once every few years before the spread of domestic infection is 100%, those who have taken such actions during the state of emergency declaration Eating out was 31.0%, entertainment was 12.1%, and travel was down to 6.2%. From there, by the end of June, demand was gradually recovering to 67.5% for eating out, 30.7% for entertainment, and 14.4% for travel.
Regarding whether to resume eating out, entertainment, and travel activities until the new coronavirus infection ends in 91.3% of eating out, 81.5% of entertainment, and 76.0% of travel, including the time to resume. It turned out that it is expect to recover to Furthermore, after the declaration of domestic termination was issue, the results returned to over 95%, but not 100%.
The movement to resume action in the future shows a different tendency for each genre. “Eating out / exercise” that is already on a recovery trend and will recover further in the future, “events / travel” that is expected to recover rapidly in the future, “entertainment facilities”. That have already recovered to some extent but the recovery speed is slow in the future, recovery so far It was found that it can be roughly classified into four patterns, “bar nightclub”, which is slow and slow to recover in the future.
Regarding eating out, the result was that the use of “restaurants / restaurants” recovered the fastest, followed by the use of “coffee shops / cafes” and “fast food”. In addition, according to an analysis from the frequency of daily use, the demand for “heavy people” who eat out at least once a week remained at 50% even during the state of emergency, and the state of emergency was lift in May in 39 prefectures. It found that it recovered to less than 90% after the 15th.
Regarding travel, recovery began with a “day trip”, followed by “accommodation / near” and “accommodation / distant”. What was interesting was that it suggested a correlation between financial allowance (household annual income) and the intention to resume travel.
⦁ It is clear that the basis of all actions is the fight against infection risk and conflict
When asked why they resumed eating out, entertainment, and travel, the most common answer was “cancellation of the state of emergency” (51.1%), followed by “restraint of movement and cancellation of leave request” (31.5%). It has also become apparent that a minority of people resumed for reasons based on subjective judgment and thought. In addition, among those in their 30s and above, the percentage of people in their 30s or older who cited “thorough infection prevention measures at stores and facilities” as the reason for resumption increased with the age, and it seems that they are concerned about the specific situation when they are out to reduce the risk of infection.
⦁ Toward thorough infection control and consumption promotion